小紅書博主的排名數據可以通過哪些地方查看？

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根據搜索結果，查看小紅書博主排名數據可以通過以下幾種途徑：

 

1. 第三方數據平臺工具

新榜旗下的“新紅”：提供小紅書漲粉榜、內容熱度等數據。例如，2025年3月的榜單顯示，“歐陽春曉Aurora”以單周漲粉超17萬位列健身類榜首，而“雷軍”因櫻花照相關筆記獲贊超18萬位列第二。

千瓜數據：專注于行業分類的KOL影響力榜單。例如，2022年2月的周榜中，“豆豆_Babe”在彩妝類排名第一，“駱王宇”在護膚類位列榜首，榜單依據千瓜指數（綜合活躍度、創作能力、粉絲質量）生成。雖然該數據較舊，但方法仍具參考性。

 

2. 小紅書App內搜索

用戶可通過小紅書App直接搜索關鍵詞（如“美妝紅榜”“美食紅榜”），查看用戶自發分享的熱門榜單。這類榜單基于社區用戶推薦，但需注意可能存在主觀性和商業推廣內容。

 

3. 官方后臺數據分析

個人賬號：博主可在小紅書App的“我的”頁面進入“數據中心”，查看個人內容的表現數據（如點贊、收藏、評論等）。

品牌賬號：需通過PC端登錄小紅書運營后臺，使用“社群洞察”“話題洞察”等工具分析更全面的行業數據及用戶行為。

 

注意事項

數據時效性：第三方榜單（如新紅、千瓜）需關注統計周期，例如新榜的周榜覆蓋時間為當周數據。

參考性差異：官方工具適合個體賬號優化，第三方平臺更適合行業對標和競品分析，而用戶生成的紅榜則偏向大眾偏好參考。


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