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1.新媒體數據運營之傳播/活動數據指標：K因子
每位用戶平均向多少用戶發出邀請，發出的邀請又有多少有效的轉化率，即每一個用戶能夠帶來幾個新用戶.
2.新媒體數據運營之傳播/活動數據指標：病毒傳播周期
活動、廣告、營銷等任何能稱之為傳播的形式都會有傳播周期。理論上，通過K因子和傳播周期，能預測依賴傳播帶來的用戶量,可實際的操作意義不大，它們更多用于各類活動和運營報告的解讀分析。
3.新媒體數據運營之傳播/活動數據指標：用戶分享率
現在產品都會內嵌分享功能，對內容型平臺或者依賴傳播的產品,分享率是較為重要的指標，它又可以細分為微信好友/群，微信朋友圈，微博等渠道。
4.新媒體數據運營之傳播/活動數據指標：活動曝光/瀏覽量
傳播和線上活動是息息相關的，這兩者的差異不大。想要做好一個活動，單純知道活動的瀏覽量是不夠的，好的活動一定是數據分析出來的。
5.新媒體數據運營之傳播/活動數據指標：活動參與率
活動參與率衡量活動的整體情況，可以套用用戶活躍的分析指標.
6.新媒體數據運營之傳播/活動數據指標：參與率詳細解讀
這個活動的參于人數(活躍數)多少?有多少老用戶參與了這個活動?有多少新增用戶因為這個活動來，傳播類的活動分享數據怎么樣?活動中的各個流程轉化如何?活動帶來多少新訂單。其實,運營活動可以看作一個短生命周期的產品，產品的一切指標都能應用于其中。
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