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1.新媒體運營之數據運營指標解讀：渠道到達量
即產品推廣頁中有多少用戶瀏覽。它可以在應用商店，可以在朋友圈，可以在搜索引擎，只要有流量的地方，都會有渠道曝光。
2.新媒體運營之數據運營指標解讀：渠道轉化率
轉化率是應用最廣闊的指標。業界將轉化率和成本結合，衍生出CPM,CPC,CPS,CPD,CPT等。
CPM(Cost Per Mille)指每千人成本，它按多少人看到廣告計費，傳統媒介比較傾向采用。
CPC(Cost Per Click)指每用戶點擊成本，按點擊計價，對廣告主來說，這個比CPM的土豪作派理性多了。
CPA(Cost Per Action)指每行動成本，按用戶行為計價，行為能是下載也能是訂單購買。
eCPM(effective cost per mille),每一千次展示可獲得收入，這是廣告主預估自身收益的指標。
3.新媒體運營之數據運營指標解讀：渠道ROI
當運營活動的ROI大于1,說明這個活動是成功的，能賺錢。
4.新媒體運營之數據運營指標解讀：日應用下載量
第三方平臺下載到用戶注冊App,這步驟數據容易出錯，主要是用戶對不上。技術上通過唯一設備ID匹配。
5.新媒體運營之數據運營指標解讀：日新增用戶數
新增用戶數是用戶獲取的核心指標。新增用戶可以進一步分為自然增長和推廣增長
6.新媒體運營之數據運營指標解讀：用戶獲客成本
用戶獲取必然涉及成本，而這是運營新手最容易忽略的。
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