品牌內容營銷：如何通過內容打造你的個人IP？

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1 選擇垂直領域

根據自己的擅長、過去的積累、自己能調動的資源、以及想改變某一個領域的決心

發現和找到一個細分/垂直的領域/行業，勇敢的去做這個領域的“第一代言人”

先定方向，再去強化、放大、外化、貼標簽做定位


2 持續輸出內容

言必有干貨，寫必有共鳴

找準你的渠道，每天不停的提供價值


3 吸引特定圈層的人

互聯網上100個人，只有1個人會創造內容，另外10個人會互動，剩下89個人瀏覽 1%法則

聚集粉絲，要想清楚你要在哪個群體聚集勢能

瞄準一個圈層，分享你擅長或有心得的干貨


4 有話題制造能力

制造內容、創造社交貨幣

思考：除了在微信朋友圈的塑造，是否還找到其他傳播媒介和宣傳工具，讓自己在你所處的領域快速形成一定的影響力和流量屬性？



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